Stephen Kraus, Ph.D.

 

Dr Stephen Kraus is Vice-President of the Harrison Group, one of the fastest-growing and most respected market research firms in America.

With over 15 years of market research experience, he directs custom research projects for Fortune 100 companies, and provides senior leadership to Harrison Group's innovative syndicated studies of the wealthiest 1% of Americans.  He is currently co-authoring a book with CEO Doug Harrison and Vice-Chairman Jim Taylor titled The New Elite: Inside the Minds of the Truly Wealthy.

Steve is also author of Psychological Foundations of Success: A Harvard-Trained Scientist Separates the Science of Success from Self-Help Snake Oil.  His articles have appeared in BrandWeek, AdWeek, the San Francisco Chronicle, Contemporary Psychology and a variety of scientific psychology journals. 

Steve is a featured speaker at conferences across the country, where he discusses his insights into human behavior and their marketing implications for fields as diverse as technology, financial services, retail sales, and packaged goods.  He has also spoken at numerous scientific conferences, including those held by the American Psychological Association and the Society of Consumer Psychology.  His insights are regularly quoted in the media.  He has been interviewed on CNN/fn, Fox News Channel, and dozens of radio stations.  He has also been quoted in the Wall Street Journal, Investor’s Business Daily, the Chicago Tribune, the Philadelphia Daily News, Parents magazine, and other national publications.

Prior to the Harrison Group, Steve spent six years as a Partner with Yankelovich Partners, where he provided senior leadership to the Yankelovich Monitor -- the longest continuously-running study of consumer attitudes and lifestyles in America.  Steve also worked at Marketing and Planning Systems (MaPS) and National Analysts, where he developed expertise in custom market research services such as market segmentation, customer satisfaction, and product/price optimization. 

Steve received his Ph.D. in social psychology from Harvard University at age 25, and twice won Harvard's award for excellence in teaching.  Steve taught psychology at the University of Florida, where he was a campus favorite thanks to his teaching style of busting popular myths, illustrating psychological principles with vivid demonstrations, and translating scientific research findings into practical learning. His academic research on the relationship between attitudes and behavior is one of the most widely referenced works on the topic in the psychological literature, and is cited in major psychology textbooks. 

Steve may be contacted at the Harrison Group at 415-346-4974 or by email.